5 Principles Will Help to Implement Successful SEO Strategy

Today, the Internet is the most important channel for reaching people with 50 percent penetration of the global population. Its 3.77 billion people, so think about it. You can reach half of world’s population online. You need to understand how to make your content available to them. As the Internet is so important, digital marketing has also exploded. Everyone now has its hand in a variety of advanced online marketing techniques.

Keyword research is not only about Search Engine Optimization. It is the foundation of all other digital marketing practices. If you check on online tools, keywords explain where the organic search traffic comes from. It determines what your company is known for. By using the right keywords m, your content marketing team understands what content to market. A good SEO strategy is more difficult. You can implement a successful strategy, follow these principles below:

1. Plan before writing

Plan before writing

Some bloggers are creators rather than marketers. They have very little interest in mapping out a content or SEO strategy. They spend their time in writing on their favourite topics. They think that if they write great content, Google will reward them with high SERP rankings. But unfortunately, rankings don’t happen on its own. In order to do that, you need a proper strategy if you want to get traffic from Google.

Content based link building

In any SEO strategy, link building remains the most important component. The successful bloggers know that they can’t wait until all their content is written before worrying about generating links. They should formulate a proper link building strategy before its first piece of content is created. All the future posts should be written with links in mind. First, the struggle is internal link building strategy. They should determine the relevance between different pieces of content and link appropriately. They need to also consider developing link baiting strategy. It will be easier to earn links from other websites, if they create informative and entertaining content.

Keywords you want to rank for

You don’t want to target keyword arbitrarily. There are bloggers who prioritize keywords based on its volume. Take a deeper look as every keyword fits into your SEO strategy in its own unique way. Many keywords are informational and they all serve different purposes. Other keywords are buyer centric. Its goal is to bridge customers seeking a solution with content that sell yours.

2. Scout your competitors

Scout your competitors

See what strategies your competitors are following. They are lots of SEO tools that can help you in this process- many also focus on more than just search rankings and Google. When you are checking your competition in Google, try to answer these questions. It will help you to have a huge start with your strategy.

  • How long is their content?
  • What keywords your competition are ranking for
  • How they are generating links to their website
  • How do they incorporate the keywords in the content?

3. On what keywords advertisers are bidding

A keyword may have a lot of volume. But that doesn’t mean it’s worth trying to rank for on Google even if it is not so competitive. If you see a high volume keyword and nobody is competing for it, probably it’s an indication that the keyword is not valuable. Don’t forget you have to drive traffic to your website. Your goal is to generate conversions. Disruptive advertising can dive deep into this concept and around 61 percent of all search advertising dollars were spent on those keywords that didn’t convert.

On what keywords advertisers are bidding

It’s not only important to know which keywords your competitors are bidding on but also which ones are converting. Though there is no such way to know this until you test them. Before you spent months trying to rank for them, at least try to guess which ones will convert the best.

It is difficult to tell whether the marketers are competing for a keyword in their strategy. The sites that rank in the top 10 on Google for some particular keyword may not have focused on it much. They might just have ranked by accident as they have a high domain authority. It means 2 things:

  • You don’t know how valuable those keywords are to your competitors
  • You may be able to outrank them if you focus on the keyword carefully

However, the best to find out a keyword’s value is to see whether other marketers are in it with PPC marketing. If they are paying a high CPC for it, then it indicates that it has high ROI. It means that it’s worth competing for in the organic search results.

4. Create better content

After the recent Google Panda update, quality content has become even more important. If you want to outrank your competitors, create content that blows them away. While creating a better content remember these few things:

Create better content

Include real data and citations to back up your statements. It will not only give the readers accurate information, but also being legitimacy to your site.

Take advantage of custom images, video, visuals and other things that will help to liven up the content. The site visitors will appreciate it if it’s custom made for them.

5. Take advantage of free tools

You can flush out your strategy with a Google Keyword Planner only, but it will be much quicker if you take advantage of free tools. You will also have better results as these tools will help you to notice more opportunities that you have missed. With these free tools you can also spy on your competitors. They also help you to create your own link building strategy and write content that appeal to the right demographic.

free tools

Once all this is in place, you can send your most of the time effectively on outreach process and content promotion. This is where all brands and site owners fail, but by following these tips you can succeed.