5 Principles Will Help to Implement Successful SEO Strategy

Today, the Internet is the most important channel for reaching people with 50 percent penetration of the global population. Its 3.77 billion people, so think about it. You can reach half of world’s population online. You need to understand how to make your content available to them. As the Internet is so important, digital marketing has also exploded. Everyone now has its hand in a variety of advanced online marketing techniques.

Keyword research is not only about Search Engine Optimization. It is the foundation of all other digital marketing practices. If you check on online tools, keywords explain where the organic search traffic comes from. It determines what your company is known for. By using the right keywords m, your content marketing team understands what content to market. A good SEO strategy is more difficult. You can implement a successful strategy, follow these principles below:

1. Plan before writing

Plan before writing

Some bloggers are creators rather than marketers. They have very little interest in mapping out a content or SEO strategy. They spend their time in writing on their favourite topics. They think that if they write great content, Google will reward them with high SERP rankings. But unfortunately, rankings don’t happen on its own. In order to do that, you need a proper strategy if you want to get traffic from Google.

Content based link building

In any SEO strategy, link building remains the most important component. The successful bloggers know that they can’t wait until all their content is written before worrying about generating links. They should formulate a proper link building strategy before its first piece of content is created. All the future posts should be written with links in mind. First, the struggle is internal link building strategy. They should determine the relevance between different pieces of content and link appropriately. They need to also consider developing link baiting strategy. It will be easier to earn links from other websites, if they create informative and entertaining content.

Keywords you want to rank for

You don’t want to target keyword arbitrarily. There are bloggers who prioritize keywords based on its volume. Take a deeper look as every keyword fits into your SEO strategy in its own unique way. Many keywords are informational and they all serve different purposes. Other keywords are buyer centric. Its goal is to bridge customers seeking a solution with content that sell yours.

2. Scout your competitors

Scout your competitors

See what strategies your competitors are following. They are lots of SEO tools that can help you in this process- many also focus on more than just search rankings and Google. When you are checking your competition in Google, try to answer these questions. It will help you to have a huge start with your strategy.

  • How long is their content?
  • What keywords your competition are ranking for
  • How they are generating links to their website
  • How do they incorporate the keywords in the content?

3. On what keywords advertisers are bidding

A keyword may have a lot of volume. But that doesn’t mean it’s worth trying to rank for on Google even if it is not so competitive. If you see a high volume keyword and nobody is competing for it, probably it’s an indication that the keyword is not valuable. Don’t forget you have to drive traffic to your website. Your goal is to generate conversions. Disruptive advertising can dive deep into this concept and around 61 percent of all search advertising dollars were spent on those keywords that didn’t convert.

On what keywords advertisers are bidding

It’s not only important to know which keywords your competitors are bidding on but also which ones are converting. Though there is no such way to know this until you test them. Before you spent months trying to rank for them, at least try to guess which ones will convert the best.

It is difficult to tell whether the marketers are competing for a keyword in their strategy. The sites that rank in the top 10 on Google for some particular keyword may not have focused on it much. They might just have ranked by accident as they have a high domain authority. It means 2 things:

  • You don’t know how valuable those keywords are to your competitors
  • You may be able to outrank them if you focus on the keyword carefully

However, the best to find out a keyword’s value is to see whether other marketers are in it with PPC marketing. If they are paying a high CPC for it, then it indicates that it has high ROI. It means that it’s worth competing for in the organic search results.

4. Create better content

After the recent Google Panda update, quality content has become even more important. If you want to outrank your competitors, create content that blows them away. While creating a better content remember these few things:

Create better content

Include real data and citations to back up your statements. It will not only give the readers accurate information, but also being legitimacy to your site.

Take advantage of custom images, video, visuals and other things that will help to liven up the content. The site visitors will appreciate it if it’s custom made for them.

5. Take advantage of free tools

You can flush out your strategy with a Google Keyword Planner only, but it will be much quicker if you take advantage of free tools. You will also have better results as these tools will help you to notice more opportunities that you have missed. With these free tools you can also spy on your competitors. They also help you to create your own link building strategy and write content that appeal to the right demographic.

free tools

Once all this is in place, you can send your most of the time effectively on outreach process and content promotion. This is where all brands and site owners fail, but by following these tips you can succeed.

Google Page Speed Update to be a factor in mobile search

People like to get answers to their questions fast. According to studies, people do care about the loading speed of a page. Google has announced a change that how it ranks the websites for mobile searches: now it will consider the page speed as one of its signals. The pages which deliver the slowest experience to the users will be affected by the Speed Update. It will also affect only a small percentage of queries. This will be applied to the same standard of all pages regardless of the technology that is used to build the page. But not to worry. Your slow page can still rank high if it has great and relevant content. So there’s still hope.

Google in 2010 said that the page speed was a ranking factor, but it only focused on desktop searches back then. In 2018, it will look at how fast the mobile pages are and will use that as a ranking factor in mobile search. Now for years, Google has been promising to look at the mobile page speed and it’s finally here.

In February 2016, it began to highlight the AMP sites (pages that use it Accelerated Mobile Page technology to speed up the mobile rendering) in search results. Then in April 2016, it gave AMP pages a prominent position in Google News. Recently, it has begun to roll out its new , mobile first search index to a handful of sites to make them good and shift the overall search index in order to favour the mobile version of the website over desktop version. This change is particularly focused to make sure that the mobile site has the same information as desktop site.

However, the Speed update is not related whether the site contains the same info or not as desktop nor it is related to any requirements surrounding the AMP usage. It is about the page performance with the goal to offer the mobile users to better its overall experience while searching via mobile.

However, Google is not offering a standalone tool to help the web publishers to get ready for this shift, but it pointed out a number of resources which can provide general insights about the site performance. An automated tool: Lighthouse is for auditing site performance and other web quality metrics. PageSpeed Insights show that how well a page performs on the Chrome UX report and also gives suggestions that how the performance can be improved.

It is not the first time page speed is used as signal on Google; it’s been the case for some time on desktop searches. But it’s never been exclusively taken into consideration for those same searches on mobile. These types of changes to Google search are important for a company as the maximum of Google users search the web through mobile devices. Back in 2015, mobile searches in fact surpassed desktop searches and mobile has continued to grow in the years. Google hasn’t specified what percentage of searches can be associated with mobile but rumour has it that they placed its number around 60% last year. So it is only wise to buckle up and put more emphasis on mobile versions.

How Content Marketing Can Drive More Traffic To Your Site

How-Content-Marketing-Can-Drive-More-Traffic-To-Your-Site

Every day the business world is becoming more competitive which means if you don’t get things right, it is not possible to grow your business and succeed in digital era. If your business doesn’t have a well-visited website, it is less likely to grow. Utilizing various digital marketing methods can help your business achieve sales and build customer base. Content marketing can actually transform a business. Here are the top 6 benefits of content marketing and how it can help to transform your business.

  • Drives conversions

Content marketing helps a company to drive more conversions over time. According to the research, companies that create a consistent marketing content experience conversion rates are around 6 times higher than their competitors as they don’t focus much on content marketing. It requires a significant investment of money, resources and time and eventually it pays off by leading more conversions.

  • Bring more traffic

If you publish consistent blog posts that are effective and engaging, it can help you to bring more traffic to your site. Companies that post at least 16 blogs per month gets 3.5 times more traffic compared to those who publish only 4 or less blogs. So you need to publish quality blog content more on a consistent schedule if you want to improve your site traffic.

  • More content, more visitors

A company has limited time to engage its consumers once they have landed on the site. The more engaging and quality content you provide on the website, the more reasons the visitors have to stick around. It helps entertain, engage and educate the consumers so that they can understand the value that the brand provides.

  • Improve SEO and online visibility

More quality content means more visibility you have online. Consumers turn to search engines when they are searching for a service or product. SEO (Search engine optimization) is the process of optimizing a site to rank it higher on the SERP (search engine results page).

  • Cost-effective

Content marketing is considered as more cost-effective compared to traditional outbound marketing tactics. It is much easier to get started with and also popular with the customers who are tired of traditional advertising. Often this tactic can reduce the amount of money that the marketers need to spend when engaging customers and leads. Content marketing even costs 62 percent less than the outbound marketing and generates more than 3 times as many leads.

  • Personal connection

Sometimes it can be really difficult to show the human side of your business. Content allows you to make a personal connection as well with the customers and leads, showcasing the brand voice and character. Try to put a little personality in the blog posts, social media posts, videos or other types of content.

You can build relationships by connecting with the audience through quality content and transform your business into a strong brand. With so many benefits of content marketing, it’s easy to know why businesses are making moves to develop content marketing strategy. No matter what size your company is or what industry you are in, start using content marketing strategy today to engage more and more audience.