Want to keep your business healthy? Don’t settle for less

Today’s changes have necessitated that companies accept and embrace digital marketing as an essential part of its marketing mix if they want to compete and thrive in this digital marketplace. It has totally changed the way companies conduct its business and how consumers transact and interact with each other and companies internationally, nationally and locally.

If you are not making sales, no one cares and this is the hard fact that every business needs to accept. For all the hype about SEO and social media, etc- none really matters if you are not selling. People think that web designing is just about creating an attractive website. Though this may be true to some extent. It is about creating a visually attractive site that is search engine friendly, user friendly and also designed to sell. There are many factors that go into building a great website that is pleasing to an eye and also help you to make money.

The best web designing company creates visually stunning websites and mixes your conversion goals with strong design. Not everyone is a master at aesthetic conversion, so when it comes to keeping your business healthy, you should not settle for less. The designing of your website can have a direct impact on the sales conversions you achieve. Make sure your website is 100 percent optimized to generate sales. As all the traffic you will receive will ultimately land on your website so you need to make sure that it follows the best practice if you are going to convert those visitors into leads.

You need to make different strategies for each goal as it’s not only about being present on the Internet but also knowing how to be present. The most modern marketing trend that online marketing company involve is creating value for the customers. You may have heard the terms like Content marketing or inbound marketing and these are focused on creating value.

Earlier brands were the ones who just asked the consumers for value i.e. money without offering anything much in return but their services and products. Now things have changed and in this competitive and vicious market, consumers are the ones that make the rules. They demand additional value and not just services or products.

Online advertising has become the most favourite options for businesses now that want to attract prospects as it allow you to increase visibility on Internet’s main platforms which is where exactly their prospects hang out.

6 Ways Your Business Can Benefit From A Mobile App

Mobile App

In the year 2018, having a website that isn’t mobile friendly is like kissing leads and customers goodbye. There’s no denying that now millennials are relying on mobile devices to accomplish their daily needs, whether to order dinner or picking up dry cleaning. Many organizations or business start-ups are often found in a dilemmatic situation, whether to opt for a mobile app or mobile website when it’s about planning a strategy. Though it completely depends on you, but if you take an expert opinion, mobile apps and mobile websites are important for flourishing and growth of the business. Here are 6 ways how your business will reap the benefits of creating a mobile app for the customers.

  • Acquire more customers

Multichannel marketing steals the show these days. It is a simple concept that customers buy from you when presented with a few choices. They can choose a product online through the catalogue or on their phone through the mobile apps. It doesn’t only offer the customers a range of purchasing decisions; it also features your business on several marketing platforms. In this way, the new customers will hear about your brand.

You can add core functionality within the app and incentivise the existing customers to invite their friends to join as well. This is one of the best and effective ways of customer acquisition. Customer referral functionality can do wonders for your inbound marketing.

  • Build brand and recognition

A mobile app can greatly contribute to your brand awareness. A mobile app is just like a blank billboard sign and you can use it in any way, whether you want to make it stylish, shocking, informative or functional. But all you want to do is to create an app which has all the features a customer want and it is beautifully designed and well branded at the same time. The more often you can get your customers involved with the app, the faster they will buy your service or product. In advertising, it is called effective frequency.

  • Cultivate customer loyalty

In today’s fast-paced digital shopping environment, customer loyalty is an essential metric. Many brands use a large number of resources to cultivate and maintain it, as it is cheaper to retain customers than to acquire them. Cultivating customer loyalty with a mobile application has become easy and efficient by including loyalty scheme features.

  • Create direct marketing channel

Apps serves several functions like info, booking forms, user accounts, news feeds, prices, search features, messengers and much more. The most important benefit of having a mobile app is that all the information that you want to provide to the customers like promotions and special sales is right at their fingertips. However, you are getting closer to direct interaction through push notifications and can remind the customers easily about your services and products whenever it makes sense.

  • Boost profits

If customer satisfaction increases, the sales do too. The more pleased and interested customers become with your business, the greater the consumer demand will grow. If you offer products that customers can’t wait to get, it will provide you with some social returns. Herein come the mobile apps. While developing them, it’s important to keep the costs low.

  • Other benefits of mobile app

If all these points haven’t solidified in your mind the necessity of a mobile app, there are some more reasons to consider to adopt a mobile app strategy in order to encourage more customer engagement & satisfaction.

  • • Stand out from the competitors
  • • Inform users of new offers and products
  • • Sync users email and social media accounts
  • • Reach out to younger demographics

If you can structure it correctly, you can get a ton of analytics on how people interact with your app. With e-commerce and mobile use increasing year after year, it might be a good time to consider having an app for your brand.

How to Promote Your Business 24X7

Business

Do you have a business and don’t have a website to show for it? It’s almost like your business doesn’t exist. But don’t worry, you are not alone. Around 44 to 51 percent of businesses don’t have a website and this means they are missing a huge profit potential. If you don’t have a website you are reaching only about 7 percent of your market. It also means you are missing the best and biggest marketing tools that are available to you now. In this modern era, consumers use the internet to search for products and services they need. By having a website, your business will gain credibility and without one, the potential customers will to your competitors that do. Having a website is important, but without traffic, it is not going to turn your business into a success. Even if the website is gaining a lot of traffic, still it doesn’t mean anything to your business if the visitors aren’t converting to your consumers.

The most important thing to remember when it’s about driving traffic is that you should not put all the eggs in a basket because if you focus too much only on one method, it will fail and put all your traffic at risk. So it is always good to use as many promotional methods as is feasible. The advantages to have a website for your business:

  • Increase customers

A website can help you to generate more customers not only outside the city, but also worldwide. The internet offers a global community so with a website for your business will be visible around the world.

  • Less expensive

Investing in advertising is very important, but it is also very expensive, especially through forms such as radio, printed media or television. Having a website to promote your business is less expensive.

  • Increase sales

More visitors mean more potential sales and that’s how your website will help you. In this way you can drive more people to your site by promoting and updating the contents of your site. If your site is more informative, there is a chance of increasing the sales.

  • Better relationship

Having a website can make better relationships with the customers. For example, if you send messages to the customers through email, the customers can review the products online and can leave feedback. It can build a good relationship with your customers.

When it comes to marketing and advertising, website is more environmentally friendly. There are lots of ways to advertise your services and products through the internet. For example, Facebook ads, an advertising feature offered through Facebook. Another one is SEO which is a major advantage for your business. A good SEO service provider like Codopoliz can boost up your website’s ranking, which results in higher profits and increased sales.

Businesses are doing their best to stay in the race because of swift technologies of modern era. To have a successful digital marketing strategy is a matter of sink or swim. It can make all the difference for your business to fail or succeed. Digital marketing is about targeting the right people to get the right results. In this way you ensure the survival of your business.

6 Digital Marketing Trends You Want To Watch Out For In 2018

Digital Marketing

Digital marketing has come a long way in 2017 and it is expected to grow in 2018. As we are heading towards the end of 2017, let’s have a look at what’s in store for 2018. You are probably stuck in between dealing with the holiday madness and planning digital marketing strategy for the coming year at the same time. With the need to reach more customers and become more visible, new digital marketing trends offer advancements in emerging technologies as the consumers demand more integrated experience. Here are 6 digital marketing trends you want to watch out for in the New Year.

  • 1. Personalization

It has become a big part of digital marketing. Social media platforms are also becoming aware of this. For example, Facebook pixels help the companies to track specific movements on a different website and allow them to target you as the consumers and personalize their approach to gain attention. Social media platforms are trying to adapt it in different ways to personalize adverts. Not only social media platforms but also the companies are recommending specific pieces of content to their targeted audience.

  • 2. Chat Bots

Chatbots were used to interact with customers at the initial stages as it helps to interact in a better way with the customers and cut down the response time. It can be used to drive personalized digital marketing campaigns or interact with the customer directly. This method will help in better performance of content marketing.

  • 3. Voice search

Businesses will now consider voice search more in their SEO strategies in 2018 as voice search queries have gone twice as big in the last year and 50 percent of searches were voice searchers. Voice search is definitely going to improve the business of search marketing and thus digital marketers should be prepared for this evolution. This increase in voice searches can create a need for excellent content and long keywords as voice search optimization holds the key to the future of Search Engine Optimization (SEO).

  • 4. Augmented Reality

Augmented reality is one of the best digital marketing trends that have come to the foreground in the last couple of years. It will give away to the marketers to engage more in the digital marketing sector through mobile devices. Many social channels are planning new methods of integrated augmented reality in their platforms to seek more attention.

  • 5. GDPR

GDPR, the hot topic of 2017 will actually come into effect in 2018. It will improve and simplify the data protection for the businesses and it will change the way companies approach and consume data that means you are definitely going to see a change in 2018.

  • 6. Geofencing

It is pulling mobile marketing to the next level. It is the practice of using global positioning (GPS) or radio frequency identification (RFID) that creates a virtual geographic boundary around the store, localized region or a venue. This way you can not only localize digital promotions and advertising but also can heat them up with geographic specific content which can be useful for them in particular locations.

The coming year is really going to be promising but not at all easy. Digital marketing is likely to become broader and much analytical providing whole new horizon of possibilities in the coming times. A calculated and well thought out strategy will surely see your business through to a whole new level of success – that’s the forecast for 2018!

7 E-commerce Web Design Trends to Rock in 2018

E-commerce Website

Businesses are now running online on eCommerce platforms these days thanks to today’s busy lifestyles. People are engrossed in work so much that they don’t even have personal time leave alone entertainment and shopping. This is why there is an uprise in online shopping. In a very short span of time there’s been some radical growth in the ecommerce business area. Most people find it easier to book and buy their favourite products from online shops sitting cosy on a sofa over a cup of tea. Who wants to go through the hassles of going all the way to markets and shops trudging through the delirium of traffic? Business owners are well aware of this growing trend. A gradual shift in paradigm is quite visible and several businesses, small or big are eyeing this. A vast area of this online business is still untapped and merchants and business owners are keeping no stone unturned to grab this opportunity. The world today is gleefully embracing the idea of online trade. But mere thinking is not enough. You got to build safe and sound platforms which are visually pleasing as well, to attract customers and generate trust. After all, everybody wants to know if their money is well spent or not.

All these have lead to the idea of developing ecommerce websites and the first priority is to make it look good. That way a lot of attention is generated from the customers and online buyers. Web designing trends are evolving like clothing trends. What was a fantastic trend in 2010 might look outdated in 2018. So a website requires a bit of upkeep to look good. These are some upcoming web design trends to rule in 2018:

  • 1. Mobile e-commerce:-

Ecommerce is one of the names of mobile shopping. Shopping through mobile has broken all the records. It has increased the sales of the e-commerce business to a large extent. According to research, mobile shopping is rising rapidly. Now people love to search things through mobile rather than any other way.

  • 2. Efficient loading and layout:-

Data usage is still a concern for mobile users. The packages offered by different service providers are becoming generous. The website designers still need to look to maximise efficiency by loading only what is necessary. It’s better to load 10 first than listing 100 products in one page. Ecommerce sites that can handle loading times much efficiently are likely to appeal to the mobile customers compared to those who are data hungry.

  • 3. Templates:-

People think that using a template can be a sign of lack of creative vision or laziness, but this is not true. The majority of Smartphones now have the same layout and design and a few individual tweaks which depend on the manufacturer. This is because the designs work really well. Material Design motif is a template to design Android apps. There is lots of room for customization, so using this material design motif doesn’t mean that the app will look similar to others.

  • 4. CSS grid layout:-

It is a two dimensional layout model and also a part of the CSS standard from WWW (World Wide Web) consortium. The designers have more control in this on how the web page is laid out and a use the space in a better way across screen sizes and devices. It is relatively easy to optimize user interfaces by using CSS Grid Layout compared to other methods. In the CSS Grid Layout recommendation, the editors have said that websites evolved from simple documents into interactive, complex applications, techniques for document layout were not well suited necessarily for application layout. So, look for theme makers and ecommerce website designers in 2018 to include CSS Grid Layout on search results pages or on product category pages.

  • 5. Cinemographs:-

The GIF used to be known as the undisputed king of embedded animations on the web. The animated GIFs are prohibitively resource intensive for mobile users. GIFs individually are not large files but if there is a whole series or different ones on each page, then data requirements start to add up. It represents a point between a still image and an animated GIF. It consist of an image that features either text animated over it or a small part of the image is animated.

  • 6. Hamburger menus:-

Hamburger menu are in trend for many years and they will also continue to rule in 2018. It offers a convenient way to hide and reveal a menu when necessary and make the sites easier to navigate for the users especially on the small screens. You might have seen many sites using hamburger menus. The designers use a framework for this is the bootstrap. You can see a change in the hamburger menu in 2018 like you will now see the menus on the left. These are efficient, simple, and convenient and save a considerable amount of space.

  • 7. Use bright colours:-

While developing a website in 2018, this is one of the design trends that you should keep in mind. So, it is expected to see more bright colours on the eCommerce websites to grab attention of the users.

The world is changing and so are many other things. People are adapting themselves to adjust to today’s fast paced life. A lot of things which were unimaginable for many, even a decade ago are fast capturing the imagination of the greater mass and ecommerce is one on many. Owing to today’s globalisation we can even buy products from far off places just at the click of a mouse. Things get delivered within no time and a whole parallel business universe is running online through World Wide Web.

4 SEO trends that will rule in 2018

4 SEO trends that will rule in 2018

We have seen a lot of new things in 2017 for SEO and in the coming year we expect many more changes. At the onset of 2017, there were a number of SEO trends which manifested themselves and the trend is sure to continue. These will be significantly visible in 2018. So it’s very important to recognize and implement the existing as well as the upcoming trends of SEO. Here are 4 important SEO trends you should keep an eye on.

  • 1. Voice search

Voice search is the next big thing. This technology changes the way we communicate and transfer information. More users are accessing the web through spoken commands and the number is set to grow in 2018. According to Google, already 20% of searchers come from voice queries. It changes the search market and in 2018 we are expecting to see a bigger shift towards voice search. It will open some new opportunities for content marketing and SEO. It will allow the users to interact in a unique yet useful way.

  • 2. Good content

Nobody has time to browse extended, non-meaningful and boring content. Now users also like to view websites which provide short, pithy and authentic content. Original and high quality articles, descriptions, reports and product reviews will help you to establish a brand presence. It will help to provide visitors to your site with real value. So delivering the right content at the right time and place will be the key to effective SEO.

  • 3. User experience

Since the initial years, Search Engine Optimisation has changed radically. Search engines are focusing more on user experience. Google has made it clear that to keep pace; marketers and agencies have to broaden its SEO approach by focusing on UX/UI across the full range of owned assets. User experience for SEO will be more important in the coming year.

  • 4. Visual search

The web is now changing into visual destination. Visual search is another big thing that is worth noting. It is a combination of technological innovations and achievements that will bring visual search to the next level. In 2018, a visual will say much more than words. This is why including videos in SEO strategies are an effective tool to generate more traffic for your website.

So 2018 will be a really interesting year for SEO. Though traditional methods and techniques will be effective, but the new trends can change the practice of optimizing for search. This is why it’s important to stay on top of the trends and re-evaluate SEO strategy with experts. After all variety is the spice of life and the only thing constant in this world is ‘Change’ itself!

11 useful tips that can save you from getting “Hacked”….

website security

With each passing day there is news of the leak of information over the Internet whether it is email IDS, passwords, pictures of celebrities, credit card information or classified government data. The hackers have almost democratized the Internet. But you may as well think your mediocre website might not attract such evil eyes. But irrespective of what your site has to offer, you must realise it is raw data nevertheless. Stealing static data falls within the realms of cyber crime and could well be injurious to you and your thriving business. So it is quite necessary that you make sure all data are safe. Among the preventive measures you may consider the following:

• Prevent Malware viruses from being uploaded to your site

• Reassure website visitors so that your website is safe

• Protect your website from getting hacked and exposing important data

• Prevent phishing emails from being sent through your website

• Get a better rank in search engines like Google

There is nothing more terrifying than seeing your work in the wrong hands or entirely wiped out by the some cyber goons. You have worked really hard making a website, so take some time to protect it as well rather than contemplating on what you could have done, after all are lost. Here are top 3 security tips to keep your website safe:

There tends to be a lot of speculations, mostly useless, regarding affiliate marketing. This leads to a lot of confusion and makes it a tad bit difficult for common people to figure out the “dos and don’ts” for a successful endeavour. That is why we are laying out these golden rules which might give you some direction to work with.

1. Keep up to date

In order to keep your site secure, keep all your software up to date. It applies to the server operating system and any software that is running on the website like forum or CMS. Hackers get a golden chance to abuse or misuse it, if security loopholes are found in software. You don’t have to apply any security updates if you use a managed hosting solution, the hosting company will take care of it.

2. Install security plugins

Enhance the website security with plugins after you have updated everything. It prevents against hacking attempts. Use purchased or highly recommended softwares to guard your site. If you are running HTML pages or a CMS managed site have a look at SiteLock. It helps to close site security loopholes. It provides daily monitoring starting from vulnerability identification, malware detection to active virus scanning.

3. Make passwords secure

We all know that we should use complex passwords, but we don’t do that always. Try to use strong and long passwords for your website admin area and server. For example, make a password which has numbers, letters and special characters. It is also important to have good password practices for the users in order to protect their accounts. 4. SQL queries

SQL injection can be used for many purposes. SQL query gets populated when the data is being used from a submitted form of a URL variable, then it can be used for the purpose of SQL injection. If you use SQL, it is easy to insert rogue code unknowingly into the query which can be used to get information, delete data and change tables. You can prevent an SQL injection attack easily by using parameterised queries.

5. Install SSL

An encrypted SSL protocol is used to transfer personal information of the users between the database and website. If you install an SSL certificate, it will give your website a massive security boost. If the hackers try to eavesdrop on the encrypted connection, he will only see garbled text which will be of no use. Investing on installing SSL for your website is important to protect personal information.

6. Install WAF

WAF (web application firewall) can be hardware or software based. The modern WAFs are cloud based and provide plug and play service. It sets between the data connection and website and reads everything passing through it. Once you install WAF, it will give you a complete peace of mind. It will block all hacking attempts and will also filter out other types of unwanted traffic such as malicious bots and spammers.

7. HTTPS

HTTPS (Hyper Text Transfer Protocol Secure) is a protocol which transfers important information between a web server and a website. If your users want something to be confidential, it’s good to use HTTPS. Adding the protocol to this protocol means you are adding an encryption SSL (Secure Sockets Layer) or TLS (Transport Layer Security) to HTTP and to have extra security for the user’s data.

8. Admin page

You obviously don’t want the admin page to be indexed by search engines so it is suggested to use robot_txt file to prevent search engines from listing them. It is difficult for the hackers to find, if they are not indexed.

9. Install security applications

Install security applications to make life difficult for the hackers. Some free plugins like Acunetix WP security can provide a level of protection by hiding the identity of website’s CMS. It will make you resilient against automated hacking tools. But it is always prescribed to use paid versions.

10. User access

It is beneficial to those who have multiple logins. Every user should have appropriate permission to do the job. If they need escalated permissions momentarily, just grant it, but reduce it once they are done. It is known as Least Privileged. You can keep an eye on the user’s behaviour, if you separate user accounts for every user, by reviewing logs and usual behaviour.

11. Error messages

Error messages allow the users to know why they can’t login. The hackers use the information to perform a more calculated attack on your website. Error messages like incorrect password or incorrect username will let the attacker know half of the username or password combination right. But a message like “incorrect password or username” will not give any extra and helpful information.

An attack on your website doesn’t only lead to compromise all the data of users and information, but Google and other search providers can also blacklist your site as your site for spreading malicious content throughout the web.

Mobile Marketing will steal the show in the years to come

The era of mobile has already arrived big time. If you’re not implementing some kind of mobile marketing strategy, you’re already lagging behind! People are spending a significant amount of time engaged with mobile devices than ever before and their numbers are only growing every day. One can expect this trend to continue way into the future. So get ready to embrace it with open arms.

  • How does it work?

Mobile marketing is a culmination of several ads in different formats that are circulated via cellphones, tablets and various other mobile gadgets. The ad formats in this kind of marketing varies considerably owing to variant customization and styles. The reason behind this kind of custom ads is plain and simple. Different platforms viz. Social media, general websites, mobile apps etc. through which these ad campaigns are carried out have unique layouts and appearances of their own. In order to suit each and every one of these platforms, ads need to be customized and tailored accordingly.

SMS marketing is also a major part of mobile marketing. Sending out bulk text messages containing particular information about a business is also a good way to market products and offers. This process includes reception of text message ads based on approval of such services through mobile texts. This kind of mobile marketing on products and services is initiated when consumers generally opt for automated system generated text message ads through some unique short codes.

  • Why You Need to Strategise Mobile Marketing?

Your business requires a mobile marketing strategy just as your computer needs an internet access, to function better and lay forth more options for you. This is the age in which we live! Accept it and blend in. The present situation demands radical methods like these. Take a stroll down the street of every major city if you will, what do you find in common? Folks with faces glued to their smartphone screens. Yes that is how things are now. According to recent reports, a huge percentage of users spend considerable time surfing internet through mobile devices. This readily proves without even a shadow of a doubt that simply ignoring the rise of mobile just isn’t an option. It is the dawn of a new opportunity for all kinds of business.

We are completely up to date with several mobile marketing strategies including QR codes, Location-based marketing, App Based marketing, Mobile search Ads, Image Ads and SMS. You need help? We are here.

Responsive Web Design can do wonders to your online presence

Responsive Web Design

Almost every new business owner these days needs a mobile version of their website. It’s practically essential after all as the number and type of mobile media has increased: one design for the BlackBerry, another for the iPhone, the iPad, netbook, Kindle etc.— and all screen resolutions have to be compatible, too. In the next few years, this design frenzy will gain new grounds of course.

In the area of Web design and development, we’re quickly getting to a point from where we will be unable to cope up with the endless new resolutions and devices that are being introduced to the market. It’s like almost every other day some kind of new device pops up and hits the market. For many websites, dishing out a website version for each resolution and new device would be impossible, or at least impractical. Then what do we do? Customize things according to a single device and suffer the consequences of losing visitors from other devices or is there another option to satisfy all?

Responsive Web design is the approach that suggests that design and development should respond to the user’s behaviour and environment based on screen size, platform, and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size, and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.

Why should there have to be made a custom web design for each type of user? Like Responsive Architecture web design also needs to automatically adjust on its own. It shouldn’t require innumerable custom-made solutions for each new group of users. Obviously we can’t use motion sensors or engage a robot to accomplish the job. Responsive Web Designing requires subtlety and abstractness. Again, techniques like fluid layouts, media queries, and scripts, those which can reform web pages easily, are being used and practiced. But responsive Web design is not only about adjustable screen resolutions and automatically resizable images, but rather about a whole new approach to the art of design.

How does Affiliate Marketing work?

Affiliate Marketing

The first step of Affiliate Marketing is knowing the product that is up for sales. You cannot work with something that you know nothing of. Then comes the marketing part, which you do by drawing up efficient strategies and targeting relevant customers. Once you have made headway into the buyers’ world with the product, it is simple sales and marketing then. Now you earn a share of the profit from the product merchant as previously agreed. You have bagged a good profit so you are happy, the company is satisfied the reason being they have new sales and customers which they might not have had otherwise, and the customers feel knowledgeable as they learned about your product which may probably satisfy and meet their needs and desires.

The first step of Affiliate Marketing is knowing the product that is up for sales. You cannot work with something that you know nothing of. Then comes the marketing part, which you do by drawing up efficient strategies and targeting relevant customers. Once you have made headway into the buyers’ world with the product, it is simple sales and marketing then. Now you earn a share of the profit from the product merchant as previously agreed. You have bagged a good profit so you are happy, the company is satisfied the reason being they have new sales and customers which they might not have had otherwise, and the customers feel knowledgeable as they learned about your product which may probably satisfy and meet their needs and desires.

There tends to be a lot of speculations, mostly useless, regarding affiliate marketing. This leads to a lot of confusion and makes it a tad bit difficult for common people to figure out the “dos and don’ts” for a successful endeavour. That is why we are laying out these golden rules which might give you some direction to work with.

  • RULE 1: Build the first impression:-

Building a nice first impression is half the battle won. It builds up nicely to a visitor’s full stroll through the website, and may well influence possible future proceedings related to sales. A well organized, ad-free landing page sets out good vibes about the merchant to the potential buyers. It’s an age old fact and has been proven effective all the time.

  • RULE 2 : Promote only the best products or products you trust yourself:-

So why would you not promote everything out there? Well the answer is quite simple. Not everything out there is trustworthy and you certainly do not want to be promoting something which will gather a lot of negativity. It affects the bond of trust between you and the customers. It is pretty much the opposite of what you want really. If the buyers distrust you, you will lose them and your business gradually.

  • RULE 3: Pre-Sell Your Product; don’t rub it in:-

This is an important aspect of marketing. When people are looking to buy something online, they are typically looking for honest and unbiased opinions. That means you want to talk about your product, not sell it. What does this mean? Highlight both the advantages and disadvantages of the product you are promoting. It may sound a little old school, but if you can touch both the positive and the negative aspects of the product simultaneously, your buyers will be more likely to trust your review and typically buy the product. You should never try to over promote your stuffs and shove it down their throat. Assemble all the pros and cons of your product and lay them in front of your customers. Let them be the judge. Let them choose.

  • RULE 4: Starve the Horse and feed the Stallion:-

This is another way of saying, work with the products that has potential to make you more money. All should be tested, best should be kept and the rest should be dumped.

Affiliate Marketing is fast growing into a major game changer and it will scale new heights in the coming years. A sound strategy coupled with immaculate techniques might well turn the tables for any business for the good.