6 Digital Marketing Trends You Want To Watch Out For In 2018

Digital Marketing

Digital marketing has come a long way in 2017 and it is expected to grow in 2018. As we are heading towards the end of 2017, let’s have a look at what’s in store for 2018. You are probably stuck in between dealing with the holiday madness and planning digital marketing strategy for the coming year at the same time. With the need to reach more customers and become more visible, new digital marketing trends offer advancements in emerging technologies as the consumers demand more integrated experience. Here are 6 digital marketing trends you want to watch out for in the New Year.

  • 1. Personalization

It has become a big part of digital marketing. Social media platforms are also becoming aware of this. For example, Facebook pixels help the companies to track specific movements on a different website and allow them to target you as the consumers and personalize their approach to gain attention. Social media platforms are trying to adapt it in different ways to personalize adverts. Not only social media platforms but also the companies are recommending specific pieces of content to their targeted audience.

  • 2. Chat Bots

Chatbots were used to interact with customers at the initial stages as it helps to interact in a better way with the customers and cut down the response time. It can be used to drive personalized digital marketing campaigns or interact with the customer directly. This method will help in better performance of content marketing.

  • 3. Voice search

Businesses will now consider voice search more in their SEO strategies in 2018 as voice search queries have gone twice as big in the last year and 50 percent of searches were voice searchers. Voice search is definitely going to improve the business of search marketing and thus digital marketers should be prepared for this evolution. This increase in voice searches can create a need for excellent content and long keywords as voice search optimization holds the key to the future of Search Engine Optimization (SEO).

  • 4. Augmented Reality

Augmented reality is one of the best digital marketing trends that have come to the foreground in the last couple of years. It will give away to the marketers to engage more in the digital marketing sector through mobile devices. Many social channels are planning new methods of integrated augmented reality in their platforms to seek more attention.

  • 5. GDPR

GDPR, the hot topic of 2017 will actually come into effect in 2018. It will improve and simplify the data protection for the businesses and it will change the way companies approach and consume data that means you are definitely going to see a change in 2018.

  • 6. Geofencing

It is pulling mobile marketing to the next level. It is the practice of using global positioning (GPS) or radio frequency identification (RFID) that creates a virtual geographic boundary around the store, localized region or a venue. This way you can not only localize digital promotions and advertising but also can heat them up with geographic specific content which can be useful for them in particular locations.

The coming year is really going to be promising but not at all easy. Digital marketing is likely to become broader and much analytical providing whole new horizon of possibilities in the coming times. A calculated and well thought out strategy will surely see your business through to a whole new level of success – that’s the forecast for 2018!