How Content Marketing Can Drive More Traffic To Your Site

How-Content-Marketing-Can-Drive-More-Traffic-To-Your-Site

Every day the business world is becoming more competitive which means if you don’t get things right, it is not possible to grow your business and succeed in digital era. If your business doesn’t have a well-visited website, it is less likely to grow. Utilizing various digital marketing methods can help your business achieve sales and build customer base. Content marketing can actually transform a business. Here are the top 6 benefits of content marketing and how it can help to transform your business.

  • Drives conversions

Content marketing helps a company to drive more conversions over time. According to the research, companies that create a consistent marketing content experience conversion rates are around 6 times higher than their competitors as they don’t focus much on content marketing. It requires a significant investment of money, resources and time and eventually it pays off by leading more conversions.

  • Bring more traffic

If you publish consistent blog posts that are effective and engaging, it can help you to bring more traffic to your site. Companies that post at least 16 blogs per month gets 3.5 times more traffic compared to those who publish only 4 or less blogs. So you need to publish quality blog content more on a consistent schedule if you want to improve your site traffic.

  • More content, more visitors

A company has limited time to engage its consumers once they have landed on the site. The more engaging and quality content you provide on the website, the more reasons the visitors have to stick around. It helps entertain, engage and educate the consumers so that they can understand the value that the brand provides.

  • Improve SEO and online visibility

More quality content means more visibility you have online. Consumers turn to search engines when they are searching for a service or product. SEO (Search engine optimization) is the process of optimizing a site to rank it higher on the SERP (search engine results page).

  • Cost-effective

Content marketing is considered as more cost-effective compared to traditional outbound marketing tactics. It is much easier to get started with and also popular with the customers who are tired of traditional advertising. Often this tactic can reduce the amount of money that the marketers need to spend when engaging customers and leads. Content marketing even costs 62 percent less than the outbound marketing and generates more than 3 times as many leads.

  • Personal connection

Sometimes it can be really difficult to show the human side of your business. Content allows you to make a personal connection as well with the customers and leads, showcasing the brand voice and character. Try to put a little personality in the blog posts, social media posts, videos or other types of content.

You can build relationships by connecting with the audience through quality content and transform your business into a strong brand. With so many benefits of content marketing, it’s easy to know why businesses are making moves to develop content marketing strategy. No matter what size your company is or what industry you are in, start using content marketing strategy today to engage more and more audience.

How to Promote Your Business 24X7

Business

Do you have a business and don’t have a website to show for it? It’s almost like your business doesn’t exist. But don’t worry, you are not alone. Around 44 to 51 percent of businesses don’t have a website and this means they are missing a huge profit potential. If you don’t have a website you are reaching only about 7 percent of your market. It also means you are missing the best and biggest marketing tools that are available to you now. In this modern era, consumers use the internet to search for products and services they need. By having a website, your business will gain credibility and without one, the potential customers will to your competitors that do. Having a website is important, but without traffic, it is not going to turn your business into a success. Even if the website is gaining a lot of traffic, still it doesn’t mean anything to your business if the visitors aren’t converting to your consumers.

The most important thing to remember when it’s about driving traffic is that you should not put all the eggs in a basket because if you focus too much only on one method, it will fail and put all your traffic at risk. So it is always good to use as many promotional methods as is feasible. The advantages to have a website for your business:

  • Increase customers

A website can help you to generate more customers not only outside the city, but also worldwide. The internet offers a global community so with a website for your business will be visible around the world.

  • Less expensive

Investing in advertising is very important, but it is also very expensive, especially through forms such as radio, printed media or television. Having a website to promote your business is less expensive.

  • Increase sales

More visitors mean more potential sales and that’s how your website will help you. In this way you can drive more people to your site by promoting and updating the contents of your site. If your site is more informative, there is a chance of increasing the sales.

  • Better relationship

Having a website can make better relationships with the customers. For example, if you send messages to the customers through email, the customers can review the products online and can leave feedback. It can build a good relationship with your customers.

When it comes to marketing and advertising, website is more environmentally friendly. There are lots of ways to advertise your services and products through the internet. For example, Facebook ads, an advertising feature offered through Facebook. Another one is SEO which is a major advantage for your business. A good SEO service provider like Codopoliz can boost up your website’s ranking, which results in higher profits and increased sales.

Businesses are doing their best to stay in the race because of swift technologies of modern era. To have a successful digital marketing strategy is a matter of sink or swim. It can make all the difference for your business to fail or succeed. Digital marketing is about targeting the right people to get the right results. In this way you ensure the survival of your business.

6 Digital Marketing Trends You Want To Watch Out For In 2018

Digital Marketing

Digital marketing has come a long way in 2017 and it is expected to grow in 2018. As we are heading towards the end of 2017, let’s have a look at what’s in store for 2018. You are probably stuck in between dealing with the holiday madness and planning digital marketing strategy for the coming year at the same time. With the need to reach more customers and become more visible, new digital marketing trends offer advancements in emerging technologies as the consumers demand more integrated experience. Here are 6 digital marketing trends you want to watch out for in the New Year.

  • 1. Personalization

It has become a big part of digital marketing. Social media platforms are also becoming aware of this. For example, Facebook pixels help the companies to track specific movements on a different website and allow them to target you as the consumers and personalize their approach to gain attention. Social media platforms are trying to adapt it in different ways to personalize adverts. Not only social media platforms but also the companies are recommending specific pieces of content to their targeted audience.

  • 2. Chat Bots

Chatbots were used to interact with customers at the initial stages as it helps to interact in a better way with the customers and cut down the response time. It can be used to drive personalized digital marketing campaigns or interact with the customer directly. This method will help in better performance of content marketing.

  • 3. Voice search

Businesses will now consider voice search more in their SEO strategies in 2018 as voice search queries have gone twice as big in the last year and 50 percent of searches were voice searchers. Voice search is definitely going to improve the business of search marketing and thus digital marketers should be prepared for this evolution. This increase in voice searches can create a need for excellent content and long keywords as voice search optimization holds the key to the future of Search Engine Optimization (SEO).

  • 4. Augmented Reality

Augmented reality is one of the best digital marketing trends that have come to the foreground in the last couple of years. It will give away to the marketers to engage more in the digital marketing sector through mobile devices. Many social channels are planning new methods of integrated augmented reality in their platforms to seek more attention.

  • 5. GDPR

GDPR, the hot topic of 2017 will actually come into effect in 2018. It will improve and simplify the data protection for the businesses and it will change the way companies approach and consume data that means you are definitely going to see a change in 2018.

  • 6. Geofencing

It is pulling mobile marketing to the next level. It is the practice of using global positioning (GPS) or radio frequency identification (RFID) that creates a virtual geographic boundary around the store, localized region or a venue. This way you can not only localize digital promotions and advertising but also can heat them up with geographic specific content which can be useful for them in particular locations.

The coming year is really going to be promising but not at all easy. Digital marketing is likely to become broader and much analytical providing whole new horizon of possibilities in the coming times. A calculated and well thought out strategy will surely see your business through to a whole new level of success – that’s the forecast for 2018!

How does Affiliate Marketing work?

Affiliate Marketing

The first step of Affiliate Marketing is knowing the product that is up for sales. You cannot work with something that you know nothing of. Then comes the marketing part, which you do by drawing up efficient strategies and targeting relevant customers. Once you have made headway into the buyers’ world with the product, it is simple sales and marketing then. Now you earn a share of the profit from the product merchant as previously agreed. You have bagged a good profit so you are happy, the company is satisfied the reason being they have new sales and customers which they might not have had otherwise, and the customers feel knowledgeable as they learned about your product which may probably satisfy and meet their needs and desires.

The first step of Affiliate Marketing is knowing the product that is up for sales. You cannot work with something that you know nothing of. Then comes the marketing part, which you do by drawing up efficient strategies and targeting relevant customers. Once you have made headway into the buyers’ world with the product, it is simple sales and marketing then. Now you earn a share of the profit from the product merchant as previously agreed. You have bagged a good profit so you are happy, the company is satisfied the reason being they have new sales and customers which they might not have had otherwise, and the customers feel knowledgeable as they learned about your product which may probably satisfy and meet their needs and desires.

There tends to be a lot of speculations, mostly useless, regarding affiliate marketing. This leads to a lot of confusion and makes it a tad bit difficult for common people to figure out the “dos and don’ts” for a successful endeavour. That is why we are laying out these golden rules which might give you some direction to work with.

  • RULE 1: Build the first impression:-

Building a nice first impression is half the battle won. It builds up nicely to a visitor’s full stroll through the website, and may well influence possible future proceedings related to sales. A well organized, ad-free landing page sets out good vibes about the merchant to the potential buyers. It’s an age old fact and has been proven effective all the time.

  • RULE 2 : Promote only the best products or products you trust yourself:-

So why would you not promote everything out there? Well the answer is quite simple. Not everything out there is trustworthy and you certainly do not want to be promoting something which will gather a lot of negativity. It affects the bond of trust between you and the customers. It is pretty much the opposite of what you want really. If the buyers distrust you, you will lose them and your business gradually.

  • RULE 3: Pre-Sell Your Product; don’t rub it in:-

This is an important aspect of marketing. When people are looking to buy something online, they are typically looking for honest and unbiased opinions. That means you want to talk about your product, not sell it. What does this mean? Highlight both the advantages and disadvantages of the product you are promoting. It may sound a little old school, but if you can touch both the positive and the negative aspects of the product simultaneously, your buyers will be more likely to trust your review and typically buy the product. You should never try to over promote your stuffs and shove it down their throat. Assemble all the pros and cons of your product and lay them in front of your customers. Let them be the judge. Let them choose.

  • RULE 4: Starve the Horse and feed the Stallion:-

This is another way of saying, work with the products that has potential to make you more money. All should be tested, best should be kept and the rest should be dumped.

Affiliate Marketing is fast growing into a major game changer and it will scale new heights in the coming years. A sound strategy coupled with immaculate techniques might well turn the tables for any business for the good.