Google Page Speed Update to be a factor in mobile search

People like to get answers to their questions fast. According to studies, people do care about the loading speed of a page. Google has announced a change that how it ranks the websites for mobile searches: now it will consider the page speed as one of its signals. The pages which deliver the slowest experience to the users will be affected by the Speed Update. It will also affect only a small percentage of queries. This will be applied to the same standard of all pages regardless of the technology that is used to build the page. But not to worry. Your slow page can still rank high if it has great and relevant content. So there’s still hope.

Google in 2010 said that the page speed was a ranking factor, but it only focused on desktop searches back then. In 2018, it will look at how fast the mobile pages are and will use that as a ranking factor in mobile search. Now for years, Google has been promising to look at the mobile page speed and it’s finally here.

In February 2016, it began to highlight the AMP sites (pages that use it Accelerated Mobile Page technology to speed up the mobile rendering) in search results. Then in April 2016, it gave AMP pages a prominent position in Google News. Recently, it has begun to roll out its new , mobile first search index to a handful of sites to make them good and shift the overall search index in order to favour the mobile version of the website over desktop version. This change is particularly focused to make sure that the mobile site has the same information as desktop site.

However, the Speed update is not related whether the site contains the same info or not as desktop nor it is related to any requirements surrounding the AMP usage. It is about the page performance with the goal to offer the mobile users to better its overall experience while searching via mobile.

However, Google is not offering a standalone tool to help the web publishers to get ready for this shift, but it pointed out a number of resources which can provide general insights about the site performance. An automated tool: Lighthouse is for auditing site performance and other web quality metrics. PageSpeed Insights show that how well a page performs on the Chrome UX report and also gives suggestions that how the performance can be improved.

It is not the first time page speed is used as signal on Google; it’s been the case for some time on desktop searches. But it’s never been exclusively taken into consideration for those same searches on mobile. These types of changes to Google search are important for a company as the maximum of Google users search the web through mobile devices. Back in 2015, mobile searches in fact surpassed desktop searches and mobile has continued to grow in the years. Google hasn’t specified what percentage of searches can be associated with mobile but rumour has it that they placed its number around 60% last year. So it is only wise to buckle up and put more emphasis on mobile versions.