How Content Marketing Can Drive More Traffic To Your Site


Every day the business world is becoming more competitive which means if you don’t get things right, it is not possible to grow your business and succeed in digital era. If your business doesn’t have a well-visited website, it is less likely to grow. Utilizing various digital marketing methods can help your business achieve sales and build customer base. Content marketing can actually transform a business. Here are the top 6 benefits of content marketing and how it can help to transform your business.

  • Drives conversions

Content marketing helps a company to drive more conversions over time. According to the research, companies that create a consistent marketing content experience conversion rates are around 6 times higher than their competitors as they don’t focus much on content marketing. It requires a significant investment of money, resources and time and eventually it pays off by leading more conversions.

  • Bring more traffic

If you publish consistent blog posts that are effective and engaging, it can help you to bring more traffic to your site. Companies that post at least 16 blogs per month gets 3.5 times more traffic compared to those who publish only 4 or less blogs. So you need to publish quality blog content more on a consistent schedule if you want to improve your site traffic.

  • More content, more visitors

A company has limited time to engage its consumers once they have landed on the site. The more engaging and quality content you provide on the website, the more reasons the visitors have to stick around. It helps entertain, engage and educate the consumers so that they can understand the value that the brand provides.

  • Improve SEO and online visibility

More quality content means more visibility you have online. Consumers turn to search engines when they are searching for a service or product. SEO (Search engine optimization) is the process of optimizing a site to rank it higher on the SERP (search engine results page).

  • Cost-effective

Content marketing is considered as more cost-effective compared to traditional outbound marketing tactics. It is much easier to get started with and also popular with the customers who are tired of traditional advertising. Often this tactic can reduce the amount of money that the marketers need to spend when engaging customers and leads. Content marketing even costs 62 percent less than the outbound marketing and generates more than 3 times as many leads.

  • Personal connection

Sometimes it can be really difficult to show the human side of your business. Content allows you to make a personal connection as well with the customers and leads, showcasing the brand voice and character. Try to put a little personality in the blog posts, social media posts, videos or other types of content.

You can build relationships by connecting with the audience through quality content and transform your business into a strong brand. With so many benefits of content marketing, it’s easy to know why businesses are making moves to develop content marketing strategy. No matter what size your company is or what industry you are in, start using content marketing strategy today to engage more and more audience.

How to Promote Your Business 24X7


Do you have a business and don’t have a website to show for it? It’s almost like your business doesn’t exist. But don’t worry, you are not alone. Around 44 to 51 percent of businesses don’t have a website and this means they are missing a huge profit potential. If you don’t have a website you are reaching only about 7 percent of your market. It also means you are missing the best and biggest marketing tools that are available to you now. In this modern era, consumers use the internet to search for products and services they need. By having a website, your business will gain credibility and without one, the potential customers will to your competitors that do. Having a website is important, but without traffic, it is not going to turn your business into a success. Even if the website is gaining a lot of traffic, still it doesn’t mean anything to your business if the visitors aren’t converting to your consumers.

The most important thing to remember when it’s about driving traffic is that you should not put all the eggs in a basket because if you focus too much only on one method, it will fail and put all your traffic at risk. So it is always good to use as many promotional methods as is feasible. The advantages to have a website for your business:

  • Increase customers

A website can help you to generate more customers not only outside the city, but also worldwide. The internet offers a global community so with a website for your business will be visible around the world.

  • Less expensive

Investing in advertising is very important, but it is also very expensive, especially through forms such as radio, printed media or television. Having a website to promote your business is less expensive.

  • Increase sales

More visitors mean more potential sales and that’s how your website will help you. In this way you can drive more people to your site by promoting and updating the contents of your site. If your site is more informative, there is a chance of increasing the sales.

  • Better relationship

Having a website can make better relationships with the customers. For example, if you send messages to the customers through email, the customers can review the products online and can leave feedback. It can build a good relationship with your customers.

When it comes to marketing and advertising, website is more environmentally friendly. There are lots of ways to advertise your services and products through the internet. For example, Facebook ads, an advertising feature offered through Facebook. Another one is SEO which is a major advantage for your business. A good SEO service provider like Codopoliz can boost up your website’s ranking, which results in higher profits and increased sales.

Businesses are doing their best to stay in the race because of swift technologies of modern era. To have a successful digital marketing strategy is a matter of sink or swim. It can make all the difference for your business to fail or succeed. Digital marketing is about targeting the right people to get the right results. In this way you ensure the survival of your business.