4 SEO trends that will rule in 2018

4 SEO trends that will rule in 2018

We have seen a lot of new things in 2017 for SEO and in the coming year we expect many more changes. At the onset of 2017, there were a number of SEO trends which manifested themselves and the trend is sure to continue. These will be significantly visible in 2018. So it’s very important to recognize and implement the existing as well as the upcoming trends of SEO. Here are 4 important SEO trends you should keep an eye on.

  • 1. Voice search

Voice search is the next big thing. This technology changes the way we communicate and transfer information. More users are accessing the web through spoken commands and the number is set to grow in 2018. According to Google, already 20% of searchers come from voice queries. It changes the search market and in 2018 we are expecting to see a bigger shift towards voice search. It will open some new opportunities for content marketing and SEO. It will allow the users to interact in a unique yet useful way.

  • 2. Good content

Nobody has time to browse extended, non-meaningful and boring content. Now users also like to view websites which provide short, pithy and authentic content. Original and high quality articles, descriptions, reports and product reviews will help you to establish a brand presence. It will help to provide visitors to your site with real value. So delivering the right content at the right time and place will be the key to effective SEO.

  • 3. User experience

Since the initial years, Search Engine Optimisation has changed radically. Search engines are focusing more on user experience. Google has made it clear that to keep pace; marketers and agencies have to broaden its SEO approach by focusing on UX/UI across the full range of owned assets. User experience for SEO will be more important in the coming year.

  • 4. Visual search

The web is now changing into visual destination. Visual search is another big thing that is worth noting. It is a combination of technological innovations and achievements that will bring visual search to the next level. In 2018, a visual will say much more than words. This is why including videos in SEO strategies are an effective tool to generate more traffic for your website.

So 2018 will be a really interesting year for SEO. Though traditional methods and techniques will be effective, but the new trends can change the practice of optimizing for search. This is why it’s important to stay on top of the trends and re-evaluate SEO strategy with experts. After all variety is the spice of life and the only thing constant in this world is ‘Change’ itself!