7 E-commerce Web Design Trends to Rock in 2018

E-commerce Website

Businesses are now running online on eCommerce platforms these days thanks to today’s busy lifestyles. People are engrossed in work so much that they don’t even have personal time leave alone entertainment and shopping. This is why there is an uprise in online shopping. In a very short span of time there’s been some radical growth in the ecommerce business area. Most people find it easier to book and buy their favourite products from online shops sitting cosy on a sofa over a cup of tea. Who wants to go through the hassles of going all the way to markets and shops trudging through the delirium of traffic? Business owners are well aware of this growing trend. A gradual shift in paradigm is quite visible and several businesses, small or big are eyeing this. A vast area of this online business is still untapped and merchants and business owners are keeping no stone unturned to grab this opportunity. The world today is gleefully embracing the idea of online trade. But mere thinking is not enough. You got to build safe and sound platforms which are visually pleasing as well, to attract customers and generate trust. After all, everybody wants to know if their money is well spent or not.

All these have lead to the idea of developing ecommerce websites and the first priority is to make it look good. That way a lot of attention is generated from the customers and online buyers. Web designing trends are evolving like clothing trends. What was a fantastic trend in 2010 might look outdated in 2018. So a website requires a bit of upkeep to look good. These are some upcoming web design trends to rule in 2018:

  • 1. Mobile e-commerce:-

Ecommerce is one of the names of mobile shopping. Shopping through mobile has broken all the records. It has increased the sales of the e-commerce business to a large extent. According to research, mobile shopping is rising rapidly. Now people love to search things through mobile rather than any other way.

  • 2. Efficient loading and layout:-

Data usage is still a concern for mobile users. The packages offered by different service providers are becoming generous. The website designers still need to look to maximise efficiency by loading only what is necessary. It’s better to load 10 first than listing 100 products in one page. Ecommerce sites that can handle loading times much efficiently are likely to appeal to the mobile customers compared to those who are data hungry.

  • 3. Templates:-

People think that using a template can be a sign of lack of creative vision or laziness, but this is not true. The majority of Smartphones now have the same layout and design and a few individual tweaks which depend on the manufacturer. This is because the designs work really well. Material Design motif is a template to design Android apps. There is lots of room for customization, so using this material design motif doesn’t mean that the app will look similar to others.

  • 4. CSS grid layout:-

It is a two dimensional layout model and also a part of the CSS standard from WWW (World Wide Web) consortium. The designers have more control in this on how the web page is laid out and a use the space in a better way across screen sizes and devices. It is relatively easy to optimize user interfaces by using CSS Grid Layout compared to other methods. In the CSS Grid Layout recommendation, the editors have said that websites evolved from simple documents into interactive, complex applications, techniques for document layout were not well suited necessarily for application layout. So, look for theme makers and ecommerce website designers in 2018 to include CSS Grid Layout on search results pages or on product category pages.

  • 5. Cinemographs:-

The GIF used to be known as the undisputed king of embedded animations on the web. The animated GIFs are prohibitively resource intensive for mobile users. GIFs individually are not large files but if there is a whole series or different ones on each page, then data requirements start to add up. It represents a point between a still image and an animated GIF. It consist of an image that features either text animated over it or a small part of the image is animated.

  • 6. Hamburger menus:-

Hamburger menu are in trend for many years and they will also continue to rule in 2018. It offers a convenient way to hide and reveal a menu when necessary and make the sites easier to navigate for the users especially on the small screens. You might have seen many sites using hamburger menus. The designers use a framework for this is the bootstrap. You can see a change in the hamburger menu in 2018 like you will now see the menus on the left. These are efficient, simple, and convenient and save a considerable amount of space.

  • 7. Use bright colours:-

While developing a website in 2018, this is one of the design trends that you should keep in mind. So, it is expected to see more bright colours on the eCommerce websites to grab attention of the users.

The world is changing and so are many other things. People are adapting themselves to adjust to today’s fast paced life. A lot of things which were unimaginable for many, even a decade ago are fast capturing the imagination of the greater mass and ecommerce is one on many. Owing to today’s globalisation we can even buy products from far off places just at the click of a mouse. Things get delivered within no time and a whole parallel business universe is running online through World Wide Web.